Dabur Enters Health Food Drink Category With Dabur Vita
Dabur India Ltd. announced its foray into the health food drink category with the launch of ‘Dabur Vita’. It is made with a unique blend of more than 30+ herbs Like Ashwagandha, Giloy, and Brahmi. These are scientifically proven to provide better immunity and also to promote physical and mental growth among kids.
Dabur Vita offers 2X superior benefits of growth and immunity with superiority on taste compared to others in the Milk Food Drinks Category. There is a significant increase in search volumes of immunity-boosting milk drinks on E-commerce and with Dabur Vita, we would be able to fulfill this contemporary need of consumers.
Dabur Vita is a unique formulation that has the benefits of Ayurveda in a tasty chocolaty drink.
Dabur has partnered with Flipkart for the e-commerce launch of Dabur Vita. It is available in chocolate flavor in 7 SKUs of 15gm Pouch at Rs. 10, 75gm Pouch at Rs. 30, 200gm BIB at Rs. 120 but Launch Price is Rs. 99, 500gm BIB at Rs. 235, 500gm Jar at Rs. 249, 750gm Pouch at Rs. 340 and 1kg BIB at Rs. 430. It can be added with milk or water.
A great immunity-boosting drink to consume during this ongoing pandemic!!
Priyanka Dutta