To celebrate Bijoya, Dabur Honey has introduced special sweets produced with Dabur Honey in collaboration with Balaram Mullick and Radharaman Mullick. These sweets will be sold at their stores in Bhawanipur, Lake Gardens, Kasba, and Mishty Hub.

Today’s consumers are more health concerned than ever and value quality over taste. They are searching for the ideal sugar substitute that would provide them with both flavor and health benefits. In light of this, the new campaign “Bhalo Mishti” promotes Dabur Honey as a healthier alternative to sugar, which is typically used in sweets, as well as raising awareness about the significance of honey-based sweets for health. Dabur Honey has 18% fewer calories than sugar, boosts immunity, and contains antioxidants and minerals.

Bijoya is celebrated with sweets, and people greet one another there as well. To share the sweetness of honey during this festive season, Dabur Honey has also introduced the “Bhalo Mishti” Campaign, which stars acclaimed actress Ritabhari Chakraborty. The Campaign also emphasizes how Dabur Honey may be used in place of sugar in sweets because it has fewer calories, boosts immunity, and improves sweets’ flavor in addition to having fewer calories than sugar.