For providing support to the Indian Artisan community, TATA Tea Premium has come up with a unique #DeshKaKulhad collection on Independence Day. This is in partnership with Rare Planet – a startup that promotes the work of local Indian artisans. The proceeds of the sale of the hand-painted Kulhads will support the artisan community that has been severely impacted by the current times

These special Kulhads have been handcrafted with region-specific art forms like Madhubani folk art from Bihar, Warli artform from Maharashtra, Phulkari patterns from Punjab, Patachitra from Odisha, Sanjhi Art from UP, etc. The Desh ka kulhad collection comprises 26 distinct Kulhad designs, each Kulhad representing different regions of India. Themed around popular motifs & landmarks from each region, each kulhad celebrates a specific art form of that region.

The brand has also released a digital film showcasing this diversity that has been sung by popular singer Rituraj Mohanty.

Brand Film Link- https://www.youtube.com/watch?app=desktop&v=VlKZgxB53r0

The main goal at Rare Planet is to provide a platform for these talents as well as create a financial forum for them.

The hand-painted Kulhads are available on indiakichai.com for you to shop and support the Indian Artisans.

A great initiative indeed!!