Emami Healthy & Tasty’s Amie Durga campaign which was flagged off by Rituparna Sengupta, is running across Kolkata and the rest of West Bengal, with full enthusiasm.

Ditipriya Roy joined the celebrations by participating in the Amie Durga campaign at Surendranath College and shared a joyous moment with the students.

This program aims to commemorate Maa Durga’s spirit of divinity and to call forth the inner strength and power of every woman.

In addition to engaging with the college students while posing inside the specially made canter built as a puja mandap, Ditipriya actively supported the importance of the Amie Durga campaign.

Over 100 Paras (localities) in Kolkata and other areas of Bengal are being visited by this specifically created AMI E Durga Canter, giving women a place to gather and take part in this initiative. The goddess’ hands have been modeled as a larger-than-life Photo Booth, which will be used by the participating women to display their Durga-inspired characteristics by posing in front of it and having their pictures shot.

They are empowering others and encouraging them to embrace their inner powers by sharing these photos on social media with relevant hashtags. Along with hosting a quiz competition, the present emcee is awarding prizes in the form of Emami Healthy & Tasty gift baskets. As a thank-you gift, goods bearing the AMI E Durga logo will be given to each respondent. Additionally, coveted kitchen kits are awarded for the finest poses and posts.

Priyanka Dutta