One of the pioneers in the Indian hosiery market, Dollar Industries Limited, has come to stand for durability and reasonably priced fashion for its clientele. The company has established a new standard with its most recent marketing effort, which aims to shed more light on Dollar Bigboss items.

In the Dollar Bigboss television campaign, an urban man traveling to a crucial meeting is shown as unconcerned by the traffic mayhem. Wearer Akshay Kumar is suffering from a major delay as his car is stuck in a traffic jam over a body of water. He is supposed to be at a crucial meeting. He gets an idea and chooses to ride a skateboard through the water instead of taking the traditional way. He approaches a young girl, who is more than willing to lend him her board. Thus, we witness him effortlessly gliding across the water, completely dodging cars, and arriving at the meeting location precisely on schedule. The brand’s spokesperson, Dollar Bigboss, reinforces the dependability of the product with the words, “Fit hai, Boss”.

Being on time is not something that should be debatable. Regretfully, it seems that being late has become the standard. But if we stop to think about it, we’ll see that those who ought to be the busiest are the ones who are pickiest about their schedules. This also applies to Akshay. Even though he is a very busy celebrity, Akshay values punctuality. To create a new commercial that is both exciting to watch and relatable to the audience, the makers opted to combine riveting water sports action with Akshay’s life principles.

The well-known ad filmmaker Uzer Khan directed the advertisement, which has been made available on digital and web channels. A deliberate strategy has been put in place to promote the campaign via print, TV, social media, high-impact outdoor spaces, and digital media.

Priyanka Dutta