The first Dyson store is now open in Kolkata, West Bengal. With this launch, Dyson not only opens its first store in the city but also the first in the entire East India region and the state of West Bengal. As Dyson’s 25th location in India, the new Kolkata location demonstrates the company’s dedication to extending its retail reach and bringing problem-solving technologies closer to customers nationwide.

The new store, which is situated in South City Mall, one of Kolkata’s top shopping destinations, is intended to give customers the best “try before you buy” experience possible through an immersive and interactive environment. Offering individualised demonstrations and customised guidance to help customers find the ideal Dyson solution for their needs, the Dyson Store lets customers interact with the products in real time while showcasing the full range of technologies, including floor care, environmental care, hair care, audio, and lighting.

Interactive areas in the store are intended to show off the cleverness and practicality of Dyson technologies in real-world situations. Consumers can see how well Dyson vacuums work on different kinds of floors and debris, such as dust, cereal, and confetti, simulating actual cleaning circumstances. Customers can experience the newest Dyson beauty technologies, including the Dyson AirstraitTM, the Dyson SupersonicTM hair dryer, and the Dyson AirwrapTM multi-styler, at styling stations. Live demonstrations of Dyson air purifiers offer real-time indoor air quality data and insights on pollution events. Customers can test out Dyson’s high-fidelity, audio-only headphones, the Dyson OnTracTM headphones, in the store’s dedicated audio zone, which is also available to audiophiles.

Customers can speak with a Dyson Expert for individualised guidance on how to learn about and use Dyson’s newest technologies, such as the recently released Dyson AirstraitTM straightener. At the styling stations, Dyson stylists provide live product demonstrations and personalised styling advice for all hair types and styling requirements. You can schedule free in-store styling appointments and masterclasses with Dyson experts by calling the store at 8981572442 or via the website www.dyson.in.

The new Dyson Store is open from 11 am to 10 pm. The Dyson Store in Kolkata, located at the South City Mall, is spread over 1020 sq. ft.

Dyson Stores are also present in multiple cities in India, including Delhi-NCR, Mumbai, Bangalore, Hyderabad, Chennai, Kochi, Pune, Lucknow, Surat, Chandigarh, Ahmedabad, and Ludhiana.

Dyson products are also available through Croma, Reliance Digital, Vijay Sales, Nykaa stores, Tira stores, Shoppers Sto,p and other key regional retailers.

Priyanka Dutta