Sting®, the energy drink from PepsiCo India signed up Bollywood superstar Akshay Kumar as the first-ever brand ambassador in India. This will not only electrify and entertain the youth but also help in expanding the brand’s footprint across India.

Sting® will uplift the spirit of the consumers while Akshay Kumar’s power-packed performances are known to energize his audiences. This powerful combination of Sting and Akshay will extend the brand’s ‘Energy Bole Toh Sting®’ mantra.

Akshay Kumar will feature in the brand’s new TVC campaign in the coming year. Sting® is available in small single-serve packs in 200 ml and 250 ml and large packs in 500ml across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms.