Britannia 5050 announced its entry into the domain of salty snacks with the launch of ‘5050 Potazos’, the 50 Potato chip 50 biscuits. The fusion product brings together the potato chip and the biscuit.

Britannia 5050 Potazos is thin, crispy, and delivers the familiar ‘masaledar’ flavors of a potato chip in a biscuit format. The product has been made to satiate hunger as well as provide a lip-smacking snack experience.

Britannia 50-50 Potazos, 100g is priced at INR 25 across Assam, North East, and West Bengal, and at INR 30 across the rest of India. The product will be launched in Assam and North East markets in July and will be available in the rest of India in the coming months.