Avni, a dedicated savings account for women, was introduced by Bandhan Bank on the eve of its Foundation Day. Additionally, the Bank unveiled Bandhan Bank Delights, an inventive enterprise-wide loyalty program that allows users to amass reward points known as Delight Points, spend those points toward purchases, and receive special discounts.

This was announced by Ratan Kumar Kesh, Managing Director & Chief Executive Officer (Interim), of Bandhan Bank, and Rajinder Kumar Babbar, Executive Director and Chief Business Officer, of Bandhan Bank.

Customers who use Avni receive a special debit card with benefits including free access to airport lounges, a Rs. 10 lakh personal accident insurance cover, a Rs. 3.5 lakh lost card liability, and several milestone-spend-based offers from high-end businesses. Avni also provides appealing savings on processing costs for gold loans, annual locker rentals, and beauty and wellness products.

Customers can earn Delight Points for a range of activities with Bandhan Bank Delights, an enterprise-wide reward program, including establishing an account, using a card, transferring money, and more. Customers can use the program to redeem Points for a variety of prizes, such as special discounts, travel and accommodations, goods, and entertainment. Additionally, customers can exchange their accrued Delight Points for airline miles.

Ratan Kumar Kesh, Managing Director & Chief Executive Officer (Interim), of Bandhan Bank, said, “In our nine years as a universal bank, Bandhan Bank has expanded its product line to better meet the demands of different clientele. Women have consistently been a vital component of our journey and the Bank’s success. We intended to introduce Avni, a carefully chosen product for women, on our Foundation Day out of respect for our female clients. Our effort, Bandhan Bank Delights, is our way of saying thank you to all of our cherished clients for their support, loyalty, and confidence throughout the years. Being a bank for everyone is the Bank’s guiding principle, and these new initiatives are consistent with that”.

With this introduction, Bandhan Bank is taking a significant step toward expanding the range of products they offer. These programs are a component of their larger plan to set themselves apart from competitors, encourage steadfast loyalty, and promote sustainable growth.

Priyanka Dutta