With Durga Puja just around the corner, preparations for the Puja are in full swing. Fashion and Bengali tradition have a special connection. Fashion brand Myosutra was formed in 2017 in United Kingdom to give the flavour of authentic Bengali culture.

Roshni Mukherjee who was born into a middle-class family in Kolkata started this venture in UK.

Myosutra was formed out of the love for Indian craftsmanship. It was driven with the dream to present the wonders of Indian textiles and fabrics to the world. Every design of Myosutra has been crafted with love. Be it sarees, blouses, kurtas, jewelleries and accessories all have been created by strictly adhering to the traditional values that every Indian living abroad cherishes specially during any festivals.

Speaking on the same Roshni Mukherjee, Owner and Founder of Myosutra said that she started her career as a banker but soon she realized to turn her love and passion for dressing up and fashion into a proper venture and bring Bengal closer to this part of the world which led to the birth of Myosutra.

Myosutra delivered more than 4000 shipments in the last one year to different parts of the world and truly brought the streets of Gariahat and New Market at the doorstep. Myosutra has also reached out to those countless gifted artisans from the remote areas of Bengal who have been upholding the culture and heritage for generations.

Way to go Roshni!!