Fastrack Enters Hearables Segment With Fastrack Reflex Portfolio
Fastrack welcomed the year 2021 by launching three exciting products under the Fastrack Reflex portfolio – Fastrack Reflex 3.0, Fastrack Reflex 2C Pay, and Fastrack Reflex Tunes. This marks the brand’s entry into the Hearables segment. Ms. Suparna Mitra, CEO, Watches and Wearables, Titan Company Limited announced this step as an endeavor to boost the Fash-tech segment with the Fastrack Reflex cluster for the super dynamic GenZ.
Reflex 3.0 is a blend of fashion accessories with a functional tech product. The smart band comes in dual-tone with10+sports modes tracker ranging from Yoga, running, hiking to cycling and offers 20 watch faces that can be matched with interchanging straps to flaunt various looks for various occasions. Its full-touch color display allows music and camera control via touch. With 10-day battery life, Reflex 3.0 is water-resistant and is equipped with the Heart Rate Monitor along with a host of other features like phone finder, sleep tracker, idle alert, and vibration alarm, and more, at a very sweet price point of the only INR. 2495.
The Reflex 3.0 is also supported with a ‘State of the Art’App called Fastrack Reflex World, which provides the user with a fitness activity report and in the future will give access to health and diet tips, new workout suggestions.
Another product under the wearable segment for GenZ is Fastrack Reflex 2CPay powered by YONO SBI. The current Pandemic has seen a rise in contactless payment mode. In its second association with YONO SBI Titan company roles out Fastrack Reflex 2C Pay a contactless payment solution in form of a fashionable sleek fitness band. Reflex 2CPay assists consumers to make contactless payment and also help them with their fitness regime. The watch comes with features like a Sleep and Activity tracker, Phone finder, Music Control, 7-day power reserve, and more.
The launch of a new smart category – The Fastrack Reflex Tunes was also announced. Smart audio accessories have become an integral part of youth’s lifestyle, from work to studies to gaming. Fastrack Reflex Tunes offer a range of products from over the head, behind the neck, and the sensational truly wireless. The products are packed with great sound quality and extended battery life. The products are super chic with striking colors and comfortable with a snug fit. Fastrack Reflex Tunes are compatible with Android and iOS, has Bluetooth v5.0 and have varying playtime range from 6 to 26 hours. The products will be available in Fastrack stores and Fastrack.in and start from INR 1795.