Individuals today are defined by a dynamic lifestyle, a willingness to explore and experiment, and a constant desire to live more fully and accomplish more. Self-care and grooming are constantly becoming more important as a result of this fast-paced way of life and increased exposure to heat and pollution. Customers, particularly men, are more involved in choosing their self-care and grooming regimens and are more conscious of their skin’s demands. ITC Fiama adds a revitalizing new gel bathing bar to its line-up for men called Fiama Men Deep Clean Gel Bathing Bar with Charcoal and Grapefruit to keep up with changing tastes and lifestyles.

The gel bathing bar, created especially for men’s skin, blends a clean, refreshing skin feel with Fiama’s brand core of mood upliftment. The gel bathing bar, which is infused with the benefits of charcoal and grapefruit, is a great all-day shower product. Use it for a wake-up wash in the morning, a cool bath in the middle of the day, or a soothing shower at night. Additionally, the bathing bar is made with skin conditioners and a revitalizing aroma that works to cleanse, renew, restore, and refresh skin like never before.

It is available at ITC Online Store, Nykaa, and Select Retail Stores. The Single Pack for 125g is priced at Rs 91 and Active Celebration Pack is priced at Rs 235.

Priyanka Dutta