One of the top providers of sleep solutions in India, Sleepfresh Mattress, a division of Raunak Coirs Limited, has announced the opening of six new sleep-care boutiques around the country to meet the growing demand for higher-quality sleep products and expand their geographic reach. Additionally, the brand revealed that renowned Bollywood actress Vidya Balan has signed on to serve as the brand’s face.

The first COCO store in Kolkata, which occupies 800 square feet, is situated in Homeland Mall in Bhawanipore. This month, three other locations in Chhattisgarh, GT Road in Burdwan, and Babesa in Thimpu, Bhutan, will also host much larger stores, measuring between 1500 and 3000 square feet. The main motto of the organization is to feel the product before buying it, and to that end, the showrooms have been opened to improve the retail experience for customers.

The company produces and sells a wide range of mattresses, such as spring mattresses, polyurethane foam, and rubberized coir. It is one of the few companies that offers sleep solutions for the four Hs: home, hotel, hospital, and hostels. With more than 2500 dealer partners spread over 21 states, mostly in the Western, Eastern, and North Eastern regions of India, it boasts a dedicated dealership network. It is among the few Indian businesses that offer global-standard items at Indian rates and has integrated manufacturing.

Raunak Agarwal, Executive Director, Raunak Coirs Limited, said, “We are thrilled to be increasing our retail presence in the area. The importance of a mattress has been developing quickly in the eyes of Indian customers as sleep has come to be seen as a physical and mental health concern. We have launched these six exclusive retail showrooms this month in Kolkata, Burdwan, Thimpu, and several other towns in Chhattisgarh, keeping in mind the lifestyle preferences of our clients and meeting the growing demand for an inexpensive yet high-quality sleep solution product”.

Within the next two years, the company hopes to open 60 of these locations in Eastern India and 200 throughout the nation. In the past year, the number of these upscale sleep boutiques has increased to thirty.

The company offers more than 40 standard items, with prices for double-size mattresses ranging from Rs. 6000 to Rs. 90000 across thicknesses of 3 to 12 inches. The company’s five manufacturing facilities, which are dispersed throughout West Bengal, Assam, Odisha, and Maharashtra, are used to produce the goods internally. The capacity to perform integrated production is necessary for effective quality control and to provide consumers with the cheapest costs.

Since the company prioritizes retail, its items may be found at all of the top stores in the regions in which it operates. However, in addition to their website, sleepfresh.in, they also sell their items online on all of the main e-commerce sites, including Amazon, Flipkart, Pepperfry, and Bajaj EMI Bazaar, to mention a few, for the convenience of their customers.

Priyanka Dutta