The first Studio of Pepperfry, a prominent online retailer of furniture and home goods, has opened in Kalikapur, Kolkata. The offline development is in keeping with the company’s goal to expand into specialized markets and enhance omnichannel consumer engagement in the home and living space in India. Currently, Pepperfry has 200+ studios across the nation spread across 100+ towns.

In India, Pepperfry Studios has changed the way that people shop for furniture. The company’s omnichannel approach is fueled by the nationwide expansion of FOFO studios, and it presently collaborates with more than 90 different partners. The new studio, which was established in collaboration with Krishna Enterprises, has a carpet area of 1000 square feet and is located in Kalikapur, Kolkata, at a premium location on Purbachal Road Garfa. It gives buyers a hands-on look at an endless selection of furniture and household goods. The company’s interior design consultants will provide customers with special design guidance. The studio at Kolkata seeks to offer clients in West Bengal a specialized shopping experience catered to their particular demands.

Amruta Gupta, Business Head – Franchising and Alliances, Pepperfry said, “The opening of our new studio in Kolkata in collaboration with Krishna Enterprises makes us very happy. A Pepperfry franchise is a great way to start your own business, and we want to reach consumers outside of the major urban areas and tier 1 cities. Our franchise partners are a diverse group of established companies, female business owners, former soldiers, and new business owners. Today, virtual product interactions and augmented reality are used extensively in Pepperfry customer encounters. We work hard to continually provide excellent customer service in order to fulfill our purpose of igniting a sense of home everywhere”.

The 2017 debut of the Pepperfry franchise business model includes support for studio design, launch & set up, operational guidance, marketing, and promotions, as well as order fulfillment and after-sales, care by Pepperfry. Pepperfry collaborates with nearby business owners who are aware of the cycles and trends in the hyperlocal market. Every month, Pepperfry introduces 8 to 9 new franchisees.

The 2021 Pepperfry Accelerator Program was developed to increase Pepperfry’s offline presence.  Capex needed by franchise partners, which begins at INR 15 lakhs, is a key differentiator of this scheme. This arrangement is mutually advantageous because it is based on 100% price parity and does not call for the partner to keep product inventories.

Priyanka Dutta