Fitness has gained much importance since the coming of the global pandemic. Keeping this in mind, a fitness training app by the Jai Balaji Group was launched. The app is titled JBG Endura 101 and offers a unique range of customized solutions and structured training programs for a fit and healthy body.

The solutions and fitness routines have been crafted and curated exclusively by JBG’s expert panel of senior fitness trainers and experienced coaches who are known for the best fitness practices in the industry.

The features, mission, and vision of this fitness app were shared by the innovators and drivers behind the app, namely Gaurav Jajodia, Director of Jai Balaji Group, Nishant Maheshwari, Director, SPORTIZ, Aditi Almal De, Diet Mantra, Nutrition partner for the app, Rohan Kothari, Co-Founder, NFNA, Training partner of the app.

The announcement of the launch took place with a panel discussion chaired by Ayesha Billimoria, mobility expert of the app, three-time national champion (2001-03) in 200m race and represented Maharashtra for 17 years, Nagaraj Harsha, triathlete, four times Ironman Finisher – Ultra Runner, Vikram Rai, sprinter, social media influencer and founder of Vik Foundation, Divij Shah, para-national cyclist, multi-award winner for India in prestigious international events and Vineet Baptist – fitness trainer and co-founder of NFNA.

Some of the unique features of the app are:

• Well-researched, result-oriented fitness regimes
• Comprehensive, practical, and day-to-day fitness solutions.
• Inter-disciplinary weight-loss and fitness routines with a special focus on Running, Cycling, Zumba, Yoga, and Pilates.
• Free nutrition and diet plan with each program for enhanced effectiveness.
• FAT LOSS PROGRAMS with an exclusive association with NFNA (National Fitness and Nutrition Academy). This section will have multiple experienced NFNA-certified coaches. Subscribers can view profiles and programs listed under each coach and pick and choose according to their preferences.
• E-commerce platform for sports goods.
• Regular fitness events are hosted on the app by JBG Endura 101 as well as external health and fitness trainers/organizations.

With its commitment to support sports and fitness events in Kolkata to inspire a healthy lifestyle, the Jai Balaji Group launched the JBG Kolkata Trail Run in 2016. Alternate editions of this trail run have been successfully executed with huge participation in Darjeeling, Durgapur, and Guwahati.

The group plans its 7^th edition of the Kolkata Trail Run on 9^th January 2022 and will make it national this year. The 2022 multi-city trail run will diversify from running to cycling too. The AIMS certification has been tagged to these 10 km marathons. This will enable participants to acquire timing certificates from AIMS that can qualify them for participation in international marathon events.

The app will be available for download soon across IOS and Android platforms.