“I have always sported the clean-shaved look and so I thought that I will opt for the bearded look this time. And this is what you are seeing in the latest Lix Cozi advertisement featuring me” said Sourav Ganguly at the press conference to announce his association as a brand ambassador of Lux Cozi.

Also gracing the occasion were Ashok Todi, Chairman, Lux Industries, and Saket Todi, Executive Director, Lux Industries.

Sourav Ganguly also said “The association with the Lux Cozi family is for a long time. Though I became their brand ambassador now, I have known the family for many years. So this was more of an advertisement shoot for me or endorsing a product for a brand”.

Dada also shared that he will be enjoying Puja in his own way. He will visit some places during the puja and otherwise enjoy himself with his friends and family members.

Saket Todi also added that the brand has also come up with a new product Lux Cozi air cool. It provides more ventilation and keeps the body sweat-free.

After getting Dada as the brand ambassador the brand has adopted a new marketing strategy called Lux Cozi 1K. It aims to make the brand a Rs 1000 crore brand in a minimal time.

With Sourav Ganguly joining the Lux Cozi family as the brand ambassador, it is understandable that the brand will not only be able to reach out to more customers but also fulfill its marketing target soon.

Video link of the event- https://www.youtube.com/watch?v=YmHvDQ49RgY

Priyanka Dutta