Adani Wilmar Limited, which makes a range of food products under the brand name Fortune, has unveiled a new TV Commercial (TVC) of Fortune Soya Badi featuring former Indian cricket team captain and Board of Control for Cricket in India (BCCI) President, Sourav Ganguly.

The TVC, which revolves around a girl playing cricket, has been directed by Director duo Nandita Roy and Shiboprosad Mukherjee of the reputed production house, Windows. The TVC stresses health, fitness, and nutrition, which are the qualities that Fortune stands for.

“Sourav epitomizes health, fitness, a progressive spirit, and is a symbol of change. He fits very well with all the values of, Fortune. The new TVC reflects popular, progressive culture. With women taking to sports in a big way, our protagonist is a budding female cricketer. The TVC asks viewers to try a new brand of soya badi, in line with disruptions in cricket, where the red ball is making way for the pink ball.” said Ajay Motwani, Head – Marketing, Adani Wilmar.

The TVC shows the former cricketer encouraging the young budding cricketer to practice more to become better. While nutrition and strength would be looked after by, Fortune Soya Badi.

It also stresses the advantages of packaged vs loose Soya Badi, as Fortune Soya Badi is untouched by hand, hence extremely safe.

It is proven that Soya Nuggets contain 15X higher protein than milk, and are 99% fat-free. Moreover, Fortune Soya Nuggets are untouched by hand throughout the production process.

Adani Wilmar makes and markets a whole range of food products, including edible oil, rice, atta, sugar, besan, ready-to-cook Khichdi, etc. under the Fortune brand.