Bengal takes great pride in its culture as it celebrates Poila Boishakh and Akshaya Tritiya, which are times of hope, prosperity, and fresh starts. In keeping with this spirit, Tanishq, the biggest jewellery retailer in India and a division of TATA, presents KonkonKotha, a unique line of wedding and celebration bangles. The collection, which has its roots in Bengali culture, honors the enduring value of bangles as symbols of tradition, identity, and emotion. It is essential for soon-to-be brides and everyone who values love and tradition as the summer wedding season draws near. This collection skilfully combines artistry, classic appeal, and fine detailing.

With its exquisite craftsmanship, KonkonKotha, which was unveiled by renowned actress Ms. Mimi Chakraborty at the Taj Bengal in Kolkata, captures the essence of the season.

Mr. Somprabh Singh, Regional Business Head, Titan Company Ltd, and Mr. Alok Ranjan, Circle Business Head- East 1, also graced the occasion.

This exquisite collection, which skilfully combines art, tradition, and classic elegance, is inspired by Bengal’s rich cultural legacy. The sacredness of Bengali rituals, weddings, and festivals is echoed in each piece, which pays homage to the area’s long-standing traditions by utilising Alpana motifs, which stand for purity and auspiciousness. Each piece, which features an exquisite assortment of bangles, is an example of expert craftsmanship. The collection features a wide variety of gold bangles, including Kankan, which symbolises marital bliss and prosperity; Loha, which stands for strength, durability, and protection; Bala, which symbolises grandeur; and Chur, which represents beauty, grace, and the joyful rhythm of life. These bangles elegantly finish a Bengali woman’s ensemble.

Mimi Chakraborty said, “I am honoured to be a part of this collection launch. I am wearing the best of the bangles from this collection, and I can assure you that you will get the best designs at amazing price points”.

The designs honor the beauty of elaborate Meenakari enamelwork and the elegance of Bengal’s famous handlooms, which have been admired since the Arthashastra. Each bangle is a stunning reimagining of textile influences such as Jamdani’s delicate floral and paisley patterns, Tant saree signature motifs like the half-moon and protective amulet, and the regional print of Batik. Every design in the collection, which has been carefully created for the contemporary wearer, effortlessly captures the essence of Bengal’s artistic heritage.

Tanishq honors Bengal’s rich traditions with KonkonKotha, where each bangle combines classic craftsmanship and cultural tales with contemporary style. All Tanishq stores in West Bengal, Agartala, and Silchar now carry the Collection. Brides and their families are welcome to examine the finely crafted bangles and witness the artistry that masterfully combines Tanishq’s heritage of craftsmanship with Bengal’s cultural diversity.

Priyanka Dutta