In Kolkata, Unicharm India—the company that invented disposable diapers in the shape of pants—unveiled its innovative “Power of deep sleep” campaign. By emphasizing the value of deep sleep for infants, this effort seeks to strengthen Unicharm’s ties with the people of West Bengal and further its social commitment.

The announcement was made by Mr. Toshiyuki Nakamura, Vice President of Marketing, Mr. Ashish Kumar Verma, Senior Sales Director, Unicharm India, and Actress Priyanka Sarkar.

The “Power of Deep Sleep” campaign aims to show off how MamyPoko Pants minimize leaks and sogginess to guarantee newborns have uninterrupted, deep slumber. With a skin-friendly sheet enhanced with coconut extracts and a revolutionary flexi-fit design that offers 2X protection against thigh leaks, these diapers preserve the baby’s skin health while ensuring comfort throughout the night. Up to 12 hours of deep absorption are provided by MamyPoko Pants, Extra Absorb, which considerably reduces sogginess and promotes deep sleep in babies—a critical component of healthy growth.

Mr. Toshiyuki Nakamura, Vice President of Marketing, at Unicharm India, said, “At Unicharm, we think this initiative will make parents across the country more aware of how important it is for their infants to get deep sleep. Mothers all around India have trusted MamyPoko Extra Absorb, and this campaign strengthens that relationship. We do not doubt that the Power of Deep Sleep campaign will have a favorable effect on parents’ lives throughout the nation”.

Actress Priyanka Sarkar said, ” Seeing her child sleep soundly every night is one of a mother’s greatest joys. Being a mother, I am aware that one of my main priorities is making sure my child gets a decent night’s sleep. I know how important sound sleep—that is, uninterrupted, deep sleep—is to a baby’s general development and health. However, nights are frequently difficult, which makes it hard for the baby to get a good night’s sleep. That’s why having a trustworthy brand like MamyPoko Pants on hand is crucial. Being a part of MamyPoko Pants’ Power of Deep Sleep campaign, which emphasizes the significance of deep sleep for moms and newborns, makes me very happy”.

With the help of this new campaign, mothers and kids can surely get a good night’s sleep.

Priyanka Dutta