Godrej Protekt Introduces 12 Personal and Home Hygiene Products
Godrej Protekt has come up with a complete personal and home hygiene range of twelve products. Offering 99.9% protection against germs, bacteria and viruses, the range includes Godrej Protekt Health Soap, Body Wash, Germ Protection Fruit & Veggie Wash, Germ Protection Dish Wash Liquid, INR 1 Hand Sanitiser Sachet, Air &Surface Disinfectant Spray, On the Go Disinfectant Spray, Surface & Skin Anti-Bacterial Wipes, PW95 Face Masks and Multipurpose Disinfectant Solution.
With the new range, Godrej Protekt is foraying for the first time in segments like soaps, disinfectant sprays, face masks, fruit & veggie wash and dish washing liquid. It has also introduced hand sanitiser in a sachet format at INR 1 for the first time.
Godrej Protekt has effectively utilised the new range for an initiative in partnership with Indian Railways’ Central Railway zone. Under the aegis of Protekt India Movement, Godrej Protekt and Mumbai division of Central Railway will run a joint program to improve travel hygiene and its awareness amongst passengers and rail employees. The following activities will be undertaken as part of the joint program:
- Safe travel awareness-raising activities will be conducted at railway stations under Central Railways
- Godrej Protekt Health Soap will be given to railway employees to boost their hand hygiene
- Godrej Protekt Hand Sanitiser sachets to be distributed amongst passengers on Central Railway local trains as well as long-distance trains originating from Mumbai for cities like Bengaluru, Hyderabad, Thiruvananthapuram, Patna, Lucknow, Varanasi, Bhubaneswar, Guwahati, Gorakhpur, Darbhanga, and Gadag
- Godrej Protekt’s On the Go Disinfectant Spray, with 99.9% germ protection and anti-bacterial capabilities, will be used in the above mentioned long-distance trains to disinfect hard surfaces like passenger’s luggage along with handles, seats, armrests, door handles
- Surroundings and surfaces of ticket booking counters of Central Railway stations in Mumbai will be disinfected with Godrej Protekt Air and Surface Disinfectant Spray, an aerosol spray which kills 99.9% germs and bacteria. 87 ticket booking counters of 53 stations between CST upto Karjat, Panvel and Kasara, will be covered
- Both entities will co-create digital content around hygiene practices necessary for rail travel during COVID-19 times. This will be to build awareness amongst 4.12 lac combined followers of Central Railways on social media platforms like Facebook, Twitter and Instagram.
The program will cover close to 400 local and long-distance COVID-19 special trains. The on-train activities will benefit passengers of long-distance trains traveling from Mumbai to states like Uttar Pradesh, Bihar, Assam, Karnataka, Odisha, Telangana, Kerala and other parts of Maharashtra. Passengers of Mumbai local trains running under Central Railways will benefit as well. Around 2 lac products from Godrej Protekt new personal and home hygiene will be offered by Godrej Protekt for this program.