Grenade, a collection of ready-to-drink cocktails from SOCIAL, offers a daring new way to get your drink at the bar. It’s as simple and approachable as ordering a beer, but with a distinctively SOCIAL twist.

Built for speed and shaped as a grenade can, Grenade aims to introduce cocktail culture into a more casual, cost-effective setting. The format provides a disruptive middle ground, offering well-known spirit blends in a price range and convenience that has been largely absent from the category, at a time when visitors are searching for high-energy experiences without the wait.

Grenade, which was created with today’s social dynamics in mind, shows a distinct change in nighttime behavior, particularly among Gen Z consumers who like experiences that are fluid, impromptu, and ever-changing. Drinks are no longer restricted to lengthy bar lines or seated service because people are moving between tables, discussions, and moments throughout the evening. Grenade is a quick grab-and-go option that blends in perfectly with this fast-paced rhythm.

Shishir Rane, Brand Head at SOCIAL, said, “We wanted to reimagine how cocktails appear at SOCIAL with Grenade. The modern customer, particularly Gen Z, isn’t necessarily willing to pay for a full-priced drink experience or wait at the bar. As beer has always been, they want something quick, recognizable, and portable. Grenade fills that void. It offers traditional alcohol mixes in a quicker, easier-to-access, and more impulse-priced style. This is a new manner of drinking at SOCIAL, not merely a new drink introduction, in our opinion”.

The lineup includes Whiskey and Soda, Gin and Tonic, Vodka and Cranberry, Rum and Cola, and Whiskey and Thumbs Up, served sealed, chilled, and ready to enjoy. 

Grenade makes cocktails feel as approachable as the first round of beers while combining comfort, familiarity, and better value to enable guests to continue the evening uninterrupted.

Grenade, which is now accessible at all SOCIAL locations, offers a fun new way to savor classic mixes that have been updated for how SOCIAL nights truly go. Grenade, which comes in singles as well as bundles of six and twelve, and is served in the AMO Box with special details meant to enhance the experience, becomes a communal ritual that draws everyone together and maintains the mood.

The pricing of Grenade starts at Rs 295.

Priyanka Dutta