One of the world’s fastest-growing energy drink brands, HELL ENERGY DRINK, launches its exciting and large-scale global consumer contest in India. After experiencing great success in their foreign markets, HELL ENERGY DRINK is now inviting Indian customers to take part and enter to win over 10,000 daily and weekly prizes. Participants will also be automatically entered to win a grand prize.

The campaign promises to be one “hell” of a ride, with prizes ranging from iPhones and luxury cars to the opportunity to have dinner with Michele Morrone, the global brand ambassador of HELL ENERGY DRINK and a well-known actor.

A brand-new luxury car is the grand prize. Weekly prizes include an iPhone 16, cabin trolley bags, and 1.2-liter stylish cool cups. A select few winners will also receive an invitation to an exclusive dinner with Michele Morrone in Mumbai. Daily rewards include chic sneakers and designer backpacks.

Customers nationwide can enter the contest by purchasing any of the promotional Hell Energy Drinks—HELL Classic, Hell Watermelon, or Hell Apple—between April 7, 2025, and May 30, 2025. Michelle Morrone’s famous tattoos, which include the mythical Phoenix, two swords, and other designs, are featured on these promotional cans.

It’s very simple to participate: Purchase the HELL ENERGY DRINK promotional item; register at www.winwithhell.in; upload the special code found beneath the tab; save the tabs to claim your prize; keep in mind that you could win a luxury car as the grand prize!

To make sure no one passes up the opportunity to WIN WITH HELL, the WIN WITH HELL campaign is supported by a daring marketing push that includes influencer campaigns, TV and digital advertisements, and a robust social media presence.

Priyanka Dutta