Himalaya Wellness Company celebrated the purity of Turmeric during Pujo at Deshapriya Park in Kolkata. The company teamed up with the Deshapriya Park puja committee for this special occasion.

In West Bengal, the Pujo season is in full swing, and pandals serve as a major draw for both pilgrims and tourists. Himalaya Wellness Company has ensured that its range of Turmeric products stands out amidst the grandeur of the celebrations by positioning its newest items in the Deshapriya Park pandal, in keeping with this ethos. To complement the turmeric motif, traditional artworks have even been replicated. The vibrant pictures of the new Turmeric range packs also adorned the pandal’s backdrop.

Haldi, another name for turmeric, is a crucial component of Durga Puja. As a symbol of protection and cleansing, it is associated with the Goddess, who is frequently referred to as turmeric-faced. Her name reflects her dazzling and cleansing nature, demonstrating her capacity to pardon transgressions and bestow blessings on all who seek her sanctuary. Himalaya has launched a new range of products called Turmeric, which comprises face wash, face pack, scrub, face serum, face cream, and sheet masks. These products harness the power of turmeric, a traditional element in our culture that is harvested in accordance with Ayurvedic recommendations utilizing the Svarasa process.

Because of Himalaya’s collaboration with the pandal, the celebrations were seen from a different angle, giving everyone a chance to appreciate the significance and beauty of turmeric.

Priyanka Dutta