At a special event held at the ITC Royal Bengal in Kolkata, Hisense, a leading consumer electronics company worldwide, unveiled its flagship 120-inch Laser TV for East India. This announcement highlights Hisense’s commitment to providing Indian consumers with cutting-edge technology and marks a significant turning point in the company’s ambitious expansion strategy for the area.

Mr Pankaj Rana, CEO, Hisense India, Mr Rajesh Kumar Shaw, Founder, Rohit Refrigeration, Mr Steven Li, MD, Hisense India and others graced the event.

With its breathtaking sights and engrossing sound, the Laser TV, which uses Hisense’s unique Tricroma Laser technology, is predicted to revolutionize home entertainment. With Dolby Vision, Dolby Atmos, and sophisticated AI-driven real-time optimization, the 120-inch Ambient Light Rejection (ALR) screen provides East Indian moviegoers with an unmatched cinematic experience.

With their award-winning line of high-end large-screen TVs, which includes the QLED 100-inch Q7N, Mini-LED U6N PRO, and Q6N models, Hisense provides a full symphony of entertainment. With industry-leading features like Full Array Local Dimming, Dolby Vision IQ HDR, Dolby Atmos, and high refresh rates, each TV guarantees its viewers an amazing viewing experience. Hisense wants to establish itself as a one-stop shop for customers looking for top-notch watching experiences, whether they are for sports, movies, or gaming.

Hisense also unveiled their whole line of 2025 air conditioners during the event, promising to revolutionize home comfort with features like 4D auto-swing, constant temperature management, and evaporator self-cleaning for a cool and cozy atmosphere.

The business also emphasized its most recent strategic alliances, such as its relationship with Reliance resQ to transform after-sales services in India. To provide a better client experience, this partnership seeks to provide quicker installs, timely repairs, and seamless service coverage across the country.

Hisense’s position as the world’s second-ranked TV brand, with a commanding market share for TVs larger than 100 inches, demonstrates its dedication to quality. The business further cemented its position as a major force in the global home entertainment market by announcing that it is the Official Partner of the FIFA Club World Cup 2025.

Hisense will keep pushing the boundaries with next-generation solutions made to satisfy changing consumer demands as part of its unwavering dedication to innovation. Through partnerships like its one with EPACK Durable to manufacture air conditioners and household goods locally, the corporation is also increasing its manufacturing presence in India.

For more details, visit: https://www.hisense-india.com/

Priyanka Dutta