Nykaa Fashion, the multi-brand fashion e-commerce platform has come up with a new offering for customers named Hidden Gems. This is a curation of homegrown labels handpicked by the style experts at Nykaa Fashion. The local brands featured under Hidden Gems capture the essence of Indian heritage while showcasing global trends.

Nykaa Fashion is committed to helping shoppers discover the best picks from each brand while ensuring the story and the process behind the craft find due to visibility across its web, social, and app platforms. From a mix of traditional and contemporary womenswear to jewelry, bags, footwear, and more, Hidden Gems has a whole range of offerings for the customers.

Choose from block-printed kurta sets and ethnic dresses from Gulaal, House of Three, and Nuhh, or buy your puja outfits from labels like Resha, Baise Gaba, and Aapro. Complete the look with gold-tinted jewelry and traditional pieces set with gemstones from handmade, locally produced boutique labels. Contemporary brands such as Kapraaha, Fancy Pastels, Gur, and Poppi will help you to update your everyday closet with more meaningful pieces. The catalog also extends to accessory labels like The Leather Garden, Vareli Bafna, Paio, and more.

What are you waiting for? Shop from the Hidden Gems on NykaaFashion now!