HUL’s Horlicks Women’s Plus launched a month-long campaign in association with Apollo Clinics to raise awareness around Vitamin D deficiency and bone health amongst women. The two have come together to raise awareness on bone health to drive the adoption of optimal nutrition, physical exercise, and regular screening.

In the campaign, Horlicks Women’s Plus and Apollo Clinic have partnered to offer a free Vitamin D test for all the women over the age of 30 across all Apollo clinics in Hyderabad, Delhi, Mumbai, Pune, Kolkata, Bengaluru, and Chennai this month. The testing would also be complemented with free doctor’s counseling.

9 out of 10 women in India have a Vitamin D deficiency. Post the age of 30, bone density starts declining and leads to pain from prolonged standing, bending your knees, or lifting heavy items. If preventive action is not taken, it can lead to musculoskeletal pains, risk of fractures, and osteoporosis at old age. A well-balanced diet, regular physical activity, and proper intakes of key bone nutrients like Protein, Magnesium, Calcium, Vitamin K2, and Vitamin D are key to bone wellness. Horlicks Women’s Plus is clinically proven to help improve bone strength in 6 months, contains 100% RDA of Calcium, Vitamin D, and Vitamin K2.

To date, 18000+ women have got themselves tested in the campaign. The campaign is a huge success and will be instrumental in driving the culture of well-being and preventive healthcare in India.