The second-largest listed dairy company in India, Heritage Foods Ltd., is preparing to enter West Bengal and launch a business expansion plan. Having been founded in 1992, it has become one of India’s fastest-growing publicly listed dairy companies.

Mr. Bhaskar Sen, Regional Sales Manager East,  Mr. Puneet Kusumbia, Vice President Marketing, Mr. Srideep Kesavan, CEO, Mr. Makarand Shastri, Vice President Sales, Mr. Ravi Kumar, Head of National Key Accounts, Mr. Jayesh Keer, Head of Supply Chain graced the press conference to announce this launch.

In line with the company’s plan to become a major player in the dairy industry throughout India, Heritage Foods will now concentrate on the West Bengal market and gradually introduce its wide range of well-known, premium dairy products to consumers through trade partners in significant cities around the region.

“Heritage Foods has expanded significantly over the past three decades to hold a substantial market share in India’s dairy industry and to have a strong presence in southern markets. Since West Bengal is the center of business activity in Eastern India and has the largest commercial base with easy access to several neighboring states, including the Northeast of India, we chose to concentrate on our debut into this region through West Bengal. We recognize the importance of providing high-quality food products at reasonable rates to the region’s food-loving customers. We are optimistic that Heritage Foods’ products will soon find their way into every West Bengali home” said Srideep N Kesavan, CEO of Heritage Foods Limited.

From its extensive portfolio, Heritage Food Limited carefully selected a few products that are adored by millions of people nationwide for the West Bengal market, keeping in mind the region’s cuisine aficionados. These products are prepared using the highest quality milk, which passes over 80 rigorous quality checks at 11 distinct checkpoints and is guaranteed to bring customers health and happiness. The goods’ quality is designed to enhance the consumer’s dairy experience both at home and away from home.

The products that the company will be introducing for the Bengal market are Heritage Cow Ghee & Danedar Ghee, Heritage Farm Fresh Milk, Heritage milkshakes, Lassi, Flavoured Milk, Cold Coffee & Butter Milk, and Heritage Truly Good Ghee Laddus.

With its headquarters in Hyderabad, Heritage Foods is well-represented in several states. Andhra Pradesh, Telangana, Karnataka, Kerala, Tamil Nadu, Maharashtra, Odisha, Delhi NCR, Haryana, Rajasthan, Himachal Pradesh, Uttarakhand, & Uttar Pradesh are among the states where its products are sold.

With the entry of the company in Bengal, customers will be able to get top-grade products at reasonable prices.

Priyanka Dutta