Women’s ethnic wear brand from Titan, Taneira inaugurated its flagship store at Gariahat. The event was graced by eminent singer Iman Chakraborty and Mr. Ambuj Narayan, Chief Executive Officer, Taneira.

Taneira was introduced in 2017 and has now 25 stores across cities like Delhi, Noida, Hyderabad, Bangalore, Mumbai, Pune, Chennai, Jamshedpur, Vadodara, Lucknow, and Kolkata.

Prior to the inauguration of the Gariahat outlet, another outlet was inaugurated at South City Mall.

The store at Gariahat is spread over an area of 3800 square feet and is located at 95/1B, Rash Behari Avenue.

The South City Mall outlet is spread across 1200 square feet and is located at Shop no 5311, South City Mall.

Speaking at the event, Iman said “I wore my first sari in school. I used to cycle around 7 kilometers to school. After that, I have been wearing saris on several occasions. The only thing that matters to me is that the material of the sari must be good. Or else I will not be able to wear it for a long time. Hence the material is vital for me”.

The two outlets have a great assortment of handcrafted collections in saris, blouses, and suit sets made using natural and authentic weaves.

Some of the saris available at the store include Banarasi silks, Kanjeevarams, Chanderis, Maheshwaris, Jamdanis, Ikats, Tussars, and many more.

The price of the saris ranges from Rs 999 to Rs 2, 00, 000.

The brand is running an inaugural offer from 22^nd June to 3^rd July. An individual who made a purchase of Rs 20, 000 will get 0.2 grams of Tanishq gold coin.

Taneira wants to expand to the other states as well as part of its future plans.

For more details, visit:  www.taneira.com

Video link of the event- https://www.youtube.com/watch?v=bizthh-MN5k

Priyanka Dutta