The fragrant shiuli and kashphool blossoms and the vivid Pujo pandals served as the inspiration for the “Aishani” collection. Unparalleled artistry is embodied by Aishani by Tanishq, which offers handcrafted gold jewelry with elaborate design patterns and filigree work. At a private launch ceremony held at ITC Royal Bengal in Kolkata, the renowned Bengali actress Mimi Chakraborty launched the collection.

Tanishq enthusiastically supports modern women, amplifying their voices in a loving tribute to this year’s Durga Pujo. Inspiring tales of strong Bengali women like Jhulan Goswami, Sahana Bajpaie, Paromita Banerjee, and Mimi Chakraborty are warmly honored in the anthology.

Speaking at the event, Mimi said “I dreamt of being a part of a brand even when I was a young girl. And when I associated with Tanishq seven years ago, that dream came true. The brand has seen the pandemic and has continued on with its amazing works. I feel proud to be associated with such a brand. And unveiling this collection on Mahalaya gives me so much happiness”.

Additionally, it introduces the Aishani platform, which aims to honor and recognize Bengali women. This forum acts as a source of inspiration by encouraging nominations of women who are defying social norms and recognizing outstanding accomplishments. It also confirms Tanishq’s resolve to honor Bengali women and support efforts to create a society that is more inclusive and harmonious while taking great inspiration from Maa Durga.

The selection of gold jewelry in the collection was expertly made by karigars. Adjustable tie-haars, kaan-earrings with twisted wire straps and tiny stamps, and bangles that chime with elegant enamel designs are some of the accessories that feature floral motifs against the soulful details of pandals.

Aishani is available at all Tanishq stores in West Bengal. Tanishq is also offering an exciting of up to 20% off on Making Charges of Gold and Diamond Jewellery Value. This offer is valid for a limited period only.

Video link of the event- https://www.youtube.com/watch?v=KKtZCyPNH0s

Priyanka Dutta