ICC Becomes The Official Partner Of Bengal Pro T20 League

ICC Becomes The Official Partner Of Bengal Pro T20 League

ICC Becomes The Official Partner Of Bengal Pro T20 League
ICC

The Indian Chamber of Commerce, one of the oldest business chambers in India, has the opportunity to become the Official Chambers Partner for the upcoming Bengal Pro T20 League, the most exclusive cricket league in West Bengal, according to a tri-partite agreement signed by the Cricket Association of Bengal.

The agreement was signed in the presence of Mr. Snehasish Ganguly, President of the Cricket Association of Bengal, by the CAB Hony Secretary Naresh Ojha, Dr. Rajeev Singh, Director General of the Indian Chamber of Commerce and Mr. Rajneesh Chopra, Co-Founder of ArivaaSports.

According to the 10th edition of the Sporting Nation Report by GroupM ESP on sports sponsorship in India, sports in India have grown to be a significant sector valued at over 14,000 crore rupees, with cricket continuing to be at the center of it all.

By highlighting the value and prospects the League offers to every one of its members, the Indian Chamber of Commerce will, as the industry partner, play a significant role in the growth of Bengal Cricket. Additionally, it will serve as a unifying factor between the League and the business community, facilitating smooth integration and profitable partnerships to achieve the goals—chief among them being the expansion of Bengal Cricket as a whole. The Young Leaders Forum, a vibrant group of young, accomplished leaders, is something the Indian Chamber of Commerce is looking forward to interacting with. They will contribute new ideas, viewpoints, and most importantly, enthusiasm to continue the spirit of this historic cooperation.

Officially launched last week, Bengal ProT20 is conceptualized on the lines of the IPL involving 8 FranchiseTeamsfielding in both the men’s and women’s teams to be played immediately after the IPL. The League shall not only be the biggest cricket league of the State but also shape up to be the most grandeur and impactful sporting event in Bengal.

Priyanka Dutta

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