All India Gem and Jewellery Domestic Council (GJC), announced the launch of the Jewellery Shopping Festival (IJSF) in Kolkata.

The festival started on 15^th October and continues till 22^nd November and will be held across the country in 200 cities.

Renowned Bengali actress Koel Mallick graced the launch event with her presence. Shruti Hassan has been appointed as the brand ambassador for IJSF 2023.

In addition to providing benefits to the B2B and B2C segments, the festival will allow company owners to participate by charging an enrollment fee and selecting from a variety of membership plans. A limited-edition silver coin and a guaranteed voucher are included with any transaction over Rs 25,000.

Koel Mallick said “This is a great opportunity for jewelry enthusiasts. My favorite piece of jewelry is a choker neckpiece that I got from my grandmother. She had kept pieces of jewelry for her grandchildren and that still remains as my most favorite jewelry. Jewelry apart from being an investment also has an emotional connect for most individuals”.

There are rewards like a 25-gram gold coin on every set of 5000 coupons. Other giveaways are 5 prizes of 1 kg gold each, 5 prizes of Jadau jewelry worth 10 lakhs each, 5 prizes of temple jewelry worth 10 lakhs each, 10 prizes of diamond and precious stones studded jewelry worth 5 lakhs each, 10 prizes of gold jewelry worth 2.5 lakhs each and 100 prizes of diamond studded gold coin from Divine Solitaires.

IJSF anticipates receiving business from more than 200 cities worth Rs. 1,20,000 crore. This represents a roughly 30–35% growth in business. There will likely be a lot of job opportunities created by the festival in the jewelry sector. In keeping with the Hon’ble Prime Minister Narendra Modi’s “Digital India” agenda, IJSF will also take place virtually, allowing jewelry enthusiasts from all over the nation and abroad to participate through online retailers. Via the internet retailers taking part in the festival, 4 cr NRIs living abroad would be able to participate.

For more information, visit www.ijsfindia.org

Video link of the event- https://www.youtube.com/watch?v=vCzEUz44wsg

Priyanka Dutta