Indigifts, one of the leading customised online gift portal has initiated a campaign titled “Ek Chitthi – Maa ke Naam”, for Mother’s Day from 28th April till 15th May. The main aim is to bridge the communication gap between the Mother and child from all over India by delivering 1 lakh inland letters to mothers free of cost!

The idea of ‘Ek Chitthi – Maa Ke Naam’ is to ask people to write a letter to their mother this Mother’s day and express their feelings, their emotions and their love for their mother. It has been observed that most of us fail to express our emotions, either because of the right medium or we just ignore doing so. Therefore, Indigifts has taken the initiative to send customized letters to mothers written by their children, inspiring them to reignite their passion.

A sender needs to follow 3 simple steps to send the letters to his/her mother. Firstly, Visiting Indigifts website at www.indigifts.in/products/ekchitthi and clicking on add to cart. Secondly, writing a customized message for their mom in the note section and the third step will be taken care by Indigifts to print the letter and send it via Indian post to their mom free of cost.

The most amazing part of the campaign is most students in the age of technology and smartphones wrote the first letters of their life, and they had a different spirit in them. These students further encouraged all members of their family and their friends to write letters.

Lots of organizations have come forward to support the initiative like Rotary Club, Forti, Indian Post, Startup India, Bitosa, Contree, Raksha, Bit We Can, Srjna, Udaan to name a few.

The Mother’s Day campaign ‘Ek Chitthi – Maa ke Naam’ has reached 5 million people online and reaching out to 1 Million people offline.