Instagram announced the extension of the testing of Reels, a new video format, to India. Your Bong Guy and Mimi Chakraborty are two people to post on this format. Reels offer a new way to create and share short videos on Instagram and aimed at redefining the future of entertainment on the platform.

Sharing to Reels in Explore means they may appear there and be visible to a larger audience, especially as more than 50% of accounts on Instagram globally visit every month.

The feature was rolled out in India earlier this week, and has already been used by popular public figures and creators such as Mimi Chakraborty, Jeet, Nusrat Jahan, Your Bong Guy, Indrani Biswas aka Wondermunna, RJ Praveen, Kirti Bhoutika, Sandy Saha, Ritabhari Chakraborty, Rupam Islam, Priyanka Sarkar, Koel Mullick, Rituparna Sengupta, Abir, Tridha Choudhury amongst others.

To create a Reel:

Select Reels at the bottom of the Instagram camera. You’ll see a variety of creative editing tools on the left side of your screen that you can use to create your reel, including:

• Audio: Search for a song from the Instagram music library for your reel. You can also use your own original audio by simply recording a reel with it.
• AR Effects: Select one of the many effects in our AR library, created by both Instagram, and creators all over the world, to record multiple clips with different effects
• Timer and Countdown: Set the timer to record any of your clips hands-free.
• Align: Line up objects from your previous clip before recording your next, which helps for seamless transitions like outfit changes or adding new friends into your reel.
• Speed: Choose to speed up or slow down part of the video or audio you selected which helps you stay on a beat or make slow motion videos.

To share a Reel:

With Reels, you can share with your followers and may be discovered by the huge, diverse Instagram community on Explore.

• If you have a Public Account: You can share your reel to a dedicated space in Explore, where it has the chance to be seen and discovered by the wider Instagram community. You can also share to Feed so your followers can see your reel. When you share reels featuring certain songs, hashtags, or effects, your reel may also appear on dedicated pages whenever someone clicks on that song, hashtag, or effect.
• If you have a Private Account: You can share to Feed so your followers can see your reel.

To watch Reels:

Reels in Explore are a new space to enjoy reels created by the diverse community on Instagram. Discover your new favorite comedian, inspiring advocate, trending dance, or beauty trend in a vertical feed customized for you. If you enjoy a reel, you can easily like, comment or share it with your friends.