“It is a fantastic feeling to be announced as the regional brand ambassador of Senco Gold & Diamonds. My family has been a fan of the jewelry made by Senco. I was earlier not too fond of jewelry. But now that I have been associated with this brand and seen the jewelry, I am planning on what pieces I can buy for myself” said Ishaa Saha.

Senco Gold & Diamonds recently announced the appointment of renowned Bengali actress Ishaa Saha as its regional brand ambassador. The actress will be promoting Senco Gold’s bridal jewelry collection.

Senco Gold & Diamonds has also produced a brand-new music video called “Lilabali” starring Ishaa Saha as part of the summer wedding jewelry promotion. The music video displays the elegance of the contemporary bride wearing Senco Gold’s new bridal jewelry line during a variety of wedding rites and activities, such as the haldi ceremony, mehendi rasam, the joyous sangeet, the wedding itself, and the lavish reception. The video blends a timeless Bengali folk song with a hip-hop and rap remix in Hindi that complements the romantic moments of a Bengali wedding.

Speaking about the music video, the actress said “All you are seeing today is the finished product which highlights the good aspects. But we worked hard for the shoot. We had an exhaustive schedule of eighteen hours. However, the end product is good and I hope that the audience also loves it”.

‘Rajwada 2023’ is the name of a brand-new bridal jewelry collection by Senco Gold & Diamonds that is part of the Vivaha Collection and offers a glamorous and fashionable line of jewelry for the upcoming bride.

With its beautiful work on filigree, ball and wire-work, antique, kundan, polki, meenakari, and diamonds, the new Rajwada 2023 Vivaha Collection, where indigenous craftsmanship has been employed to produce jewelry that embraces the rich culture and legacy of India, epitomizes nobility or grandeur. Every Indian bride’s inner queen is brought out by the superbly handcrafted regal jewelry, making her ready to govern in her new stage of life.

The new collection’s price ranges from two lacs and up.

Video link of the event-https://www.youtube.com/watch?v=F241mEhT2UE

Priyanka Dutta