Janhvi Kapoor, the most prominent fashion icon in Bollywood, has been named the brand ambassador of Nykaa Fashion, the multi-brand online destination for fashion and lifestyle. The brand has strengthened its partnership with the artist, who will be seen in brand-new avatars as she shows her unrestrained enthusiasm for all things fashion, in an effort to have Janhvi’s influence and fame now extend to the world of fashion. A discerning customer looking for carefully-curated offers and appreciating enhanced options is catered to with care by Nykaa Beauty and Nykaa Fashion.

A promotional film introducing Janhvi’s multifaceted personal style and her new position at Nykaa Fashion will show how the iconic Nykaa experience, created to be distinct for beauty and fashion buyers, is equally smooth across two different applications. The message for fashion experts is clear: Nykaa Fashion offers all the latest trends across all categories, so they don’t need to look anywhere else. Always at the forefront of fashion, Nykaa Fashion takes great pleasure in offering carefully selected domestic labels, the top international brands, and cutting-edge options for men, women, children, and the home.

In this ad video for One Nykaa, Two apps: Two apps, double the fun Janhvi’s joy upon discovering a couple of her favorite products is evident in the genuine demeanor of someone who spends a lot of time on the two apps. The movie’s opening scene, which celebrates fashion at its best, has Kapoor immediately identifying her favorite beauty and fashion options and stating that true fans never use just one app because Nykaa Beauty and Nykaa Fashion have more curations, offerings, fun, and love.

“My relationship with Nykaa is extremely special, not just professionally but also personally. I have always felt empowered by the options the company offers as one of its millions of customers. Being a great fashion enthusiast, I’m thrilled to collaborate with Nykaa Fashion to highlight its finely curated selections from both domestic and foreign companies for your enjoyment” added Janhvi Kapoor.

Priyanka Dutta