Britannia Industries Limited released 5050 Golmaal exclusively in West Bengal, starring Sabyasachi Chakraborty and Anirban Bhattacharya, two well-known Bengali actors.

The product is a light, melt-in-your-mouth cracker that contains West Bengal’s favorite spice, Kaalo Jeere (Black cumin) as the main ingredient.

The 5050 Golmaal launch is the result of the Company’s extensive research into the favorite flavors and spices consumed in West Bengal households. The winning combination was Kala Jeera with a dash of sugar crystals!

Sabyasachi Chakraborty and Anirban Bhattacharya, two eminent celebrities who play Bengal’s most loved detectives on-screen, collaborated with the brand. It’s also the first time the two have been photographed together! The ad, like the product, is about figuring out how two ingredients—Kala Jeera and sugar crystals—combine to create a delightful experience.

Britannia 5050 Golmaal is priced at Rs 25 for 200 gm. (Available exclusively in West Bengal).

Priyanka Dutta