Kalyan Jewellers launched its star-studded Diwali campaign – #CelebratingEveryIndian. The advertisement skillfully combines the various regional personal customs and rituals that are observed nationwide on the auspicious day of Diwali. Through a range of emotions that are experienced by every Indian during this auspicious time of year, the advertising campaign seeks to depict the true spirit of oneness.

The campaign ad features global brand ambassadors Amitabh Bachchan and Katrina Kaif, alongside regional brand ambassadors and legendary actors like Jaya Bachchan, Akkineni Nagarjuna, Shiva Rajkumar, and Prabhu Ganesan. The star-studded festive campaign also features young talented stars such as Kalyani Priyadarshan, Pooja Sawant, Kinjal Rajpriya, Ritabhari Chakraborty, and Regina Cassandra.

The unique ad campaign features a variety of moments that capture the joyful spirit of every Indian: from creating new memories on your first Diwali after marriage and adhering to age-old customs of a fun Taash party to joining the family virtually for Diwali dinner or hosting a potluck party with best friends, from surprising a loved one to being surprised by them. This is how the Kalyan Jewellers Diwali campaign captures the joy, empathy, community, bravery, and peace that loved ones experience on this auspicious holiday.

Link to the Diwali campaign: https://www.youtube.com/watch?v=M4f3EkceSto