The UP Warriorz, who are owned by Capri Sports, has announced a significant agreement with Kay Beauty, India’s first (and largest) celebrity beauty brand founded by Katrina Kaif, in advance of the historic second season of the WPL. Kay Beauty was founded in partnership with Nykaa.

On the front of the UP Warriorz squad shirt, Kay Beauty will be featured. The collaboration places a great value on women’s empowerment, fitness, and health, all of which contribute to giving women all over the nation a sense of confidence.

Kay’s vision for the brand was to launch a makeup line that would cater to all age groups, genders, and skin tones. The UP Warriorz is quickly becoming the game-changer in terms of providing opportunities for women from all walks of life to play a significant part in the sporting ecosystem in India. Bringing attention to the different platforms that support women’s empowerment via sport is a top priority for the collaboration, with a focus on expanding opportunities for the Indian sports sector.

“The UP Warriorz is a delightfully energetic side representing the very heartland of India. They are full of champions, driven, ambitious, and talented, and we are thrilled to be working with such a vibrant group. At Kay Beauty, we think it’s critical to further the dialogue around women’s empowerment, and elite sports is one of the most effective ways to do this. We support the UP Warriorz and want to have a long-standing relationship with them” said Katrina Kaif, co-founder of Kay Beauty.

The dynamic Alyssa Healy is the team captain once again for the UP Warriorz, who placed third in the 2023 WPL season.

Best of luck to team UP Warriorz.

Priyanka Dutta