Prepare to have a moisturizing love affair with your lips! The renowned beauty brand Kay Beauty, which was co-founded by Katrina Kaif and Nykaa, the top destination for beauty and lifestyle in India, presents its newest creation, the Kay Beauty Hydra Crème Lipstick. This incredibly moisturizing product offers an opulent sensation with each stroke, going beyond simply enhancing your lips with gorgeous color!

Kay Beauty has been keeping a close eye on the increasing demand for moisturizing lipsticks and has carefully selected this collection to cater to the changing tastes of beauty enthusiasts. Based on the brand’s dedication to #MakeupThatKares, hyaluronic acid, and antioxidant-rich lychee extracts are added to every lipstick. These components provide a hydrating color experience that keeps your pout smooth and creamy all day. Easy to apply, the buttery, creamy texture leaves a smooth, silky finish just as alluring as the elegant rose gold box, which features a stylish ‘K’ monogram. With each swipe of Kay Beauty’s Hydra Crème Lipstick, get ready to mesmerize and feel amazing because your lips deserve the utmost in luxury.

Co-founder of Kay Beauty Katrina Kaif said, “Making products that truly care for your lips has always been a priority for me. As an actor, I’ve experimented with a lot of makeup over the years. The Hydra Crème Lipsticks are more than just a pop of color – they’re formulated with nourishing ingredients that keep my lips feeling soft and hydrated all day. Additionally, there’s a perfect match for every occasion and mood thanks to the 16 gorgeous tones”.

The sophisticated formulas used to create this new line perfectly complement the changing trends in the Indian cosmetic industry.

The Kay Beauty Hydra Crème Lipsticks, which are priced at INR 999, is sure to become your go-to option for a radiant, moisturized lip.

The new range will be exclusively available on the Nykaa website/app and in Nykaa + select beauty retail stores across India.

Priyanka Dutta