Kiosk of Iris Home Fragrances Inaugurated at Acropolis Mall, Kolkata
Iris home fragrances inaugurated their kiosk at Acropolis Mall, Kolkata. The kiosk was inaugurated by Anik Banerjea, Chief Business Creator Ripple Fragrances. The kiosk situated on the first floor of the Acropolis mall will retail, IRIS’s famous range of Reed Diffusers, Fragrance vaporizers, fragrance sachets, gifts, Potpourri, Aromatic candles, Ultrasonic misters, and Luxury soaps.
Iris is a brand from Ripple fragrances –the spatial fragrance division of the NR group. NR group is also famous for Cycle Pure Agarbathi.
IRIS has pioneered the Home Fragrance market in India, with its novel Fragrance delivery systems and exquisite fragrances like French Lavender, Coral Blue, Apple Cinnamon, etc.
IRIS is present in all major home improvement and Lifestyle chains in India, like @home, home Town, shoppers stop, lifestyle, etc. It is also present in chains like hypermarkets chains like Spencers, and Metro. IRIS also has 6 own boutiques under the brand name IRIS Aroma boutique. Leading hotels and corporates use IRIS for ambiance creation and gifting solutions.
To further fuel expansion, Iris is venturing into kiosk format is well-known malls. This is the first experiment, outside of Bangalore.