KISNA Diamond and Gold Jewellery from Hari Krishna Group hosted a Kolkata cluster meet for its key retailers in West Bengal. The main objective of this cluster meeting was to offer a platform for an insightful discussion on industry trends and to collaborate with its loyal and long-standing business partners for the successful rollout of KISNA franchise stores.

Kisna from Hari Krishna Group has been a reputed jewelry brand since 2005, with a wide distribution to 3,500+ retailers across the country making it the largest distributed diamond jewelry brand in India. KISNA has been growing exponentially by driving business growth through a retailer-enabled franchise model. In 2022, KISNA began its expansion by launching its first store in Siliguri followed by Hyderabad, Hisar, Ayodhya, Bareilly, Raipur, Delhi, and Mumbai.

The business cluster was graced by Mr. Ghanshyam Dholakia, Founder & Managing Director, of Hari Krishna Group, and Mr. Parag Shah, Director, of Kisna Diamond & Gold Jewellery.

Discussions on the industry overview, KISNA’s product and service offers, and company development took place at the event. In an effort to make certified and reasonably priced diamond jewelry available to its customers in the state of West Bengal, a jewelry expo was also organized to present a new variety of flawless and distinctive designs by KISNA for the retailers of the state. Several Kolkata merchants have shown interest in setting up KISNA brand areas in their stores as a result of this meeting.

The business is concentrating on accelerating the growth of its franchise operations and establishing the largest KISNA Franchised Retail Chain nationwide.

Priyanka Dutta