Too Yumm! installed the largest diya as a symbol of its commitment towards good health. Post achieving the Guinness World Records® in Mumbai, the brand conducted the presentation ceremony for the record at the Kumbh Mela where Bollywood actor Sonu Sood set alight the largest oil lamp (diya) and took the pledge for ‘good health’. The colossal diya manufactured in Mumbai, Mira Steels measuring 476.5mm in height, and 2390.6mm in diameter was installed at the Ardh Kumbh Mela in Prayagraj.

The iconic event was inaugurated by Sonu Sood and Mr. Anupam Bokey – VP Marketing (CMO), FMCG Business of the RP-Sanjiv Goenka Group. The spectacular installation was on display till the 4th of March, for devotees to witness this once in a lifetime event. By taking the pledge for good health, devotees can also participate.

After spreading a wish for good health to all Kumbh devotees, the installation will be donated for a good cause. The successful record was a result of the joint efforts of Mullen Lintas, GolinOpinion, Rapport, Initiative Media and Interactive Avenues.