As part of the “Freedom for Her” campaign, Team Omez Antacid of Dr. Reddy’s Laboratories Limited, in collaboration with The Brand Brewery Pvt. Ltd., unveiled the largest and most distinctive installation, Shakti Ka Pratik – The Symbol of Strength. Signifying the health and well-being of women, the largest installation, Shakti Ka Pratik, was inducted into both the Asia Book of Records and the India Book of Records.

In honor of Kali Puja in Kolkata, the installation was exhibited. In August of this year, the “Freedom for Her” campaign was launched. In the campaign, more than 34,000 healthcare professionals (HCPs) expressed their opinions on women’s empowerment and what “Freedom for her” meant to them. The largest solar-powered project was unveiled thanks to the HCPs’ opinions.

It is crucial to support women’s goals in a society where they are constantly shattering stereotypes and reinventing their positions. Omez Antacid, Dr. Reddy’s dependable brand for managing acidity, understands the daily struggles women have, especially concerning their health and well-being.

This “Shakti ka Pratik” installation was inaugurated by famous actress Sandipta Sen and eminent doctors from Kolkata. Officials from the Asia and India Books of Records spoke to the crowd at the unveiling ceremony and gave an overview of the largest exhibit.

A woman’s strength as a strong and motivating force is symbolized as Shakti Ka Pratik, also known as The Symbol of Strength. The belief that every woman has the capacity to overcome difficulties, overcome barriers, and lead with tenacity is personified by Shakti Ka Pratik. It is a representation of her empowerment, a testament to her tenacity and resolve. The theme honors the inner power that not only propels her ahead but also illuminates the path for others, transforming her into a symbol of inspiration and hope.

During the event, doctors and dignitaries emphasized the value of “Acidity-free living” and encouraged everyone to lead a healthy lifestyle and manage their acidity early and effectively.

Dr. Reddy’s launched the “Acidity Free Life” awareness campaign in 2023, including health care professionals throughout India and declaring January 9th to be World Acidity Day.

The 17.11-foot-tall solar-powered torch installed at Somen Mitra Kali Puja Pandal is made using fiber.

In an effort to promote awareness of women’s strength as an inspiring and powerful force while living an acidity-free life, this is the biggest and tallest solar-powered torch.

Priyanka Dutta