In Kolkata’s South City Mall, Levi’s® opened up a new outlet, bringing another iconic brand to the area. The new store, which boasts an upgraded experience, premium collections, and the Levi’s®Tailorshop, brings the best representation of the Levi’s®brand to life on a significantly greater scale.

The brand, which occupies 5800 square feet, uses its Next-Gen store concept to firmly establish its presence in the area. NextGen stores convey the best of the brand to customers with a lighter, modern, and more open take that allows customers to explore the store and its selection of items. These stores were created to offer consumers an authentic, compelling, and immersive embodiment of Levi’s brand.

In the Levi’s® Tailorshop, the brand will offer everything customers need to customize their Levi’s® by adding pins, patches, embroidery, paneling, and distressing.

The store, which is housed inside one of the city’s upscale malls, will offer the beloved brand’s products, including its classic 501®, Trucker jacket, and logo tee, as well as a variety of jeans that promises to have a pair for everyone. The store is positioned to become a new shopping landmark because it offers the most up-to-date selection of fits for women with looser, baggier, and more relaxed trends as well as luxury collections & collaborations.