With the introduction of its new line of meat masalas, Licious declared its entry into the spice market. With this most recent category extension, the brand has released eight classic masalas that have been masterfully made, giving meat fans a “perfect fit” for their preferred meat recipes. At Licious, extensive testing and development led to our most recent launch. The company sells a selection of masalas that not only go perfectly with meats but also improve the cooking experience for customers.

The range includes Asli Garam Masala, Classic Chicken Masala, Classic Meat Masala, Khansama Biryani Masala, Original Tandoori Chicken Masala, Shandaar Butter Chicken Masala, Chatpata Fish Fry Masala, and Dakshin Pepper Fry Masala.

These masalas are a full spice blend that is distinguished by freshness and natural tenderizers that cut the time needed for marinating to 15 minutes, making the meat more juicy and tender when cooked. Additionally, the masalas are cryogenically ground, which helps preserve natural oils with higher strength and better flavor and aroma. The masalas are packaged in single-use sachets to guarantee freshness and ease of use, staying true to the brand promise of preserving the highest quality.

At this time, the majority of masala options are not intended specifically for meat recipes.

The brand released a humorous digital short featuring renowned matchmaker and OTT sensation SimaTaparia to launch the new line. To preserve freshness, the new line of masalas is offered in single-use sachets and is entirely vegetarian.

Starting from INR 49, the entire range is available on the Licious App and Website https://www.licious.in/.