Ahead of Pujo, the renowned Aditya Birla Group fashion label and largest linen destination in India, “Linen Club,” opened its exclusive boutique in Kolkata’s Ballygunge neighborhood. Actor Abir Chatterjee and Satyaki Ghosh, CEO of Domestic Textiles of Aditya Birla Group, inaugurated the showroom.

The Linen Club showroom in Ballygunge is the brand’s 217th location in India and its fourth store in Kolkata. This growth is in accordance with the brand’s plan to reach consumers countrywide and strengthen the demand for linen in the east markets, where it is gaining ground.

The city is humming with excitement as the Pujo season draws near, ready to discover new shopping locales and embrace a dash of class and style. With more than 3000 fabric styles and a sizable selection of clothing for both men and women, the recently launched Linen Club store is a sanctuary for fashion fans. This fashionable collection, which includes shirts, trousers, shorts, t-shirts, jackets, kurtas, and other items, will no doubt outfit many linen fans in the city for the impending Pujo festival.

Abir Chatterjee said, “Pujo has experienced numerous firsts, including first love, first shopping, and first crush. The first Pujor Agomoni will be held this year at Linen Club’s first store in Ballygunge, which features the finest linen fabrics and garments. The store’s multicultural selection has really amazed me. For a discerning customer like myself who appreciates natural fabrics that are occasion-specific, comfortable, stylish, and sustainable, it is a one-stop shop”.

The new store will carry all of our fabrics in addition to linen-based clothing for men and women.

Linen Club is prepared to quickly enter the East market with its cutting-edge technologies and consumer awareness.

Priyanka Dutta