Cricket icon Sourav Ganguly has joined Veedol as a brand ambassador. For Veedol, this agreement represents a critical step in strengthening its brand recognition and commercial position throughout India.

Veedol is a well-known brand with a nearly 100-year history with sales throughout more than 70 nations. With its global positioning as the Professional’s choice, Veedol is highly valued by workshop enthusiasts everywhere. Veedol, a well-known and reliable brand in the market, offers a wide selection of lubricants for the institutional (B2B) and automotive aftermarket (retail) markets. One of the most well-known lubricant brands in India, Veedol has a presence throughout the country, and as of March 31, 2024, its consolidated revenue from operations was Rs 1931 crore.

Veedol is a well-known brand with a large range of high-quality items that are supplied by its network of channel partners, many of whom have been working with the business for two generations. The commercial tagline “Rakhe Saaf, Dil Se” encapsulates the fundamental characteristics of the Veedol way: honesty, transparency, and long-lasting partnerships.

“My association with Veedol represents a commitment to excellence, innovation, and reliability. Similar to how Veedol is synonymous with excellence and performance in the automobile sector, I am committed to emulating these principles in every facet of my professional life. By combining our strengths, we hope to motivate and engage our audience and present the best of each of us” said Sourav Ganguly.

Veedol is presently updating its product line and revamping its packaging to present a modern aesthetic while maintaining high technical standards. To improve operational efficiency and satisfy future consumer demands, a significant redesign of the supply chain and digitization procedures is currently in progress.

Veedol is capitalizing on its relationship with cricket by investing heavily in brand building, as evidenced by its collaboration with the Kolkata Knight Riders (KKR) and the selection of Sourav Ganguly as brand ambassador. These strategic aims demonstrate Veedol’s dedication to attaining high brand saliency and recall, which will support the company’s audacious expansion goals.

For more details, visit: www.veedolindia.com

Priyanka Dutta