Lux Industries Ltd.’s popular womenswear line Lyra was introduced in 2012. Lyra has effectively carved out a position for itself in the mid to premium segment in a remarkably short period of time. Due to its strong brand recognition for comfort, innovation, and an unmatched price-value combination, Lyra holds a dominant position in the market. Leggings, underwear, blouses, t-shirts, activewear, and sleepwear are among the wide range of women’s outerwear and innerwear products offered by the womenswear brand Lyra.

Janhvi Kapoor, a gifted young actress, has recently been strategically picked to lead a new campaign called “Always Ready for More…Anytime, Anywhere” that speaks to the energetic and dynamic youthful demographic. With the help of this campaign, Lyra hopes to establish itself as a company that empowers its customers so they may always be prepared for more, wherever they are. Through this campaign, Janhvi’s development into a self-assured woman who exemplifies all the various responsibilities that a modern woman plays in her everyday life has been properly highlighted.  The film shows interesting changes in all her moods, from the girl next door to a corporate leader to a carefree dancer to a famous performer, and it weaves in Lyra’s diverse range that may be worn on each occasion.

Being chosen as the face of Lyra is an exciting experience, where clothing becomes a declaration of self-assurance and originality, according to Janhvi Kapoor. “I am thrilled to embody the beauty and elegance that the brand represents. It was a real pleasure to shoot with the group, and I really wish them continuing success and even bigger accomplishments in the future” said the actress.

Lyra, the Lux Group’s fastest-growing brand, contributed almost 15% to the top line and had a revenue of more than Rs. 350 billion ($1.8 billion) in FY22. The Company is committed to building a strong brand presence by increasing its brand marketing expenditures. According to projections, this allocation will account for 6% to 8% of the business’s sales, generating steady double-digit growth.

Link to the film: https://youtu.be/etO11w1dyUA

Priyanka Dutta