Maithan Steel unveiled its revamped identity of ‘Nirmaan ka Maandand’ with the launch of a new advertising campaign. The new ad campaign stars The Great Khali, a great Indian wrestler and an epitome of enormous strength.

On its completion of almost two decades of venturing into the iron and steel industry, Maithan Steel has taken an initiative to educate the consumers about today’s market with the new TVC.

While iron and steel commodities are the backbones of the strength of people’s homes, most Indian consumers are not much aware when it comes to the choice of right TMT. Maithan Steel is aiming to drive mass consumer awareness through the TVC, Press, and Digital in association with Khali. Using high strength Maithan TMT600 bars require 20% less consumption of steel without compromising on its strength as Maithan Steel is of FE 600 grade – thus it leads to 20% more savings, less manpower needed making it the Samajhdar choice for consumers and its trade partners.

Conceptualized by 82.5 Communications, the TVC will go live in Hindi, Bengali and Assamese, majorly targeting markets of Eastern and North-Eastern India. The campaign will be promoted through print media, outdoor advertisements, and television channels along with the digital platforms of Maithan Steel.