ADGULLY arranged the CMOs’ Charcha, a vibrant and thought-provoking event that brought together marketing executives and startup enthusiasts in Kolkata. Some of the most brilliant minds in the business came together for a lively panel discussion on “Powering Start-Up Ecosystem – The East Side Story” at the event.

The audience was enthralled by Dhriti Chatterjee, Founder & Director of DCVISION VR, as she offered perceptive insights on introducing and advertising premium goods in the cutthroat marketplace. “I knew from the beginning that the product I was introducing might be considered a luxury item. Therefore, making people aware of the product’s worthiness was the biggest issue” said Dhriti.

Dhriti’s involvement demonstrated her creative thinking and commitment to making DCVISION VR a leading name in the virtual reality industry. Her observations highlighted the particular potential and difficulties in the industry, offering priceless lessons to both seasoned marketers and aspiring business owners.

The panel also included other notable industry leaders such as Debarshi Chakravorti from Interactive Avenues, Ramasish Bhowmik of OvenlyBaked, Saurav Kothari from Kisah Apparels Private Limited, and Sujata Chatterjee of TWIRL.STORE. The diverse viewpoints of the panelists contributed to an insightful and captivating conversation about the entrepreneurial ecosystem in Eastern India.

Priyanka Dutta